MEGAN
THEE
STALLION
MEGAN
MARKETING ROLLOUT
Developed the marketing strategy for MEGAN, Megan Thee Stallion's latest album. Designed and executed comprehensive campaigns that included brand partnerships, digital marketing, experiential activations, and tour marketing.
These efforts contributed to the success of her singles, including "BOA," "Mamushi," and "B.A.S.," while amplifying engagement across social media platforms and driving momentum for the album. Oversaw digital campaigns that aligned with Megan's brand and culture, ensuring a cohesive narrative across all marketing touchpoints.
"BOA"
MARKETING STRATEGY
Led the teasing and rollout strategy for "BOA," the third single from Megan's self-titled album. This included creative direction for the official teaser video, which premiered on her social media, sparking widespread conversation and making "BOA" a #1 trending topic.
The campaign featured a playable game that streamed the song while collecting data for targeted email marketing, alongside an influencer-driven digital strategy to amplify reach across social platforms.
"MAMUSHI" FLASH MOB
Led operations and content capture for a flash mob in New York City centered around Megan's viral hit "Mamushi" featuring Yuki Chuba, and its infectious dance trend that took social media by storm.
"HOT GIRL
SUMMER TOUR"
FAN ACTIVATION
Conceptualized and executed a digital and experiential activation in Los Angeles and Houston for Megan’s Hot Girl Summer Tour in anticipation of her self-titled album release. Launched an interactive scavenger hunt through her merch social media and official X account, dropping clues for fans to find golden eggs containing exclusive prizes.
This concept was inspired by the golden egg symbolism featured on her album cover and branding. Fans had the chance to win exclusive merchandise, signed vinyl, and even tickets to the show. The activation generated significant buzz on social media, creating excitement among Megan’s fanbase ahead of the tour and album release.
HOTTIEWEEN
Assisted in moodboarding and brand partnership outreach for Megan Thee Stallion’s annual Hottieween party in 2022, 2023, and 2024, held in Los Angeles, Atlanta, and Chicago. Played a key role in securing Flamin' Hot Cheetos and Revlon as event sponsors.
CHICAS
DIVERTIDAS
TEQUILA
Contributed to the creative rollout of Megan Thee Stallion's Chica Divertidas Tequila, shaping the social and influencer strategy while developing key visual components.
