LIL
UZI
VERT
ETERNAL ATAKE 2 MARKETING
ROLLOUT
I crafted an innovative marketing strategy for Lil Uzi Vert’s highly anticipated Eternal Atake 2, blending experiential activations, cutting-edge digital campaigns, and fan-first initiatives. I project-managed an interactive website where fans could customize and download photos of Uzi to celebrate the album, and I contributed content to his official Calypso blog during his social media hiatus.
Additionally, I helped conceptualize the album's official logo and developed a unique teasing strategy by "whiting out" his existing album covers on DSPs, replacing them with the new logo to spark intrigue and anticipation. This multifaceted approach drove massive fan engagement, earned significant media buzz, and amplified streaming performance.
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MARC JACOBS
40TH ANNIVERSARY CAMPAIGN
Developed pitch materials and played a key role in securing Lil Uzi Vert for Marc Jacobs' 40th Anniversary campaign. The collaboration celebrated the brand's legacy while showcasing Uzi’s bold style and unique energy. As part of the campaign's social promotion, Uzi starred in a viral moment featuring a comically oversized cake in an elevator, adding humor and personality to the celebration while amplifying the campaign’s reach.
MONCLER LUNETTES CAMPAIGN
Played a pivotal role in developing pitch materials and securing Lil Uzi Vert as the face of Moncler Lunettes' Fall/Winter 2022 campaign. The collaboration highlighted Uzi's unique energy and Moncler's innovative approach to eyewear, culminating in a striking visual narrative that blended a sporty aesthetic with futuristic design elements.