CRASH
MARKETING ROLLOUT
I developed a comprehensive marketing strategy for Kehlani's GRAMMY-nominated album CRASH, incorporating both digital and guerilla concepts. The activations were designed to align with the album's thematic elements and genre-bending tracks, emphasizing fan engagement and innovative "crashing" events.
I collaborated closely with Kehlani on execution and spearheaded the marketing for two singles from the campaign, "After Hours" and "Next 2 U." This strategy drove significant earned media coverage, heightened fan interaction, and boosted stream conversions.
KEHLANI
CRASH NEW YORK CITY
ALBUM SIGNING + RELEASE PARTY
During the launch of CRASH, I collaborated closely with a team to help lead operations for the "Crash Café" fan signing event. My contributions included promoting the event, capturing short-form content for the artist's use, and fostering positive relationships with both partners and fans throughout the experience.
Additionally, we hosted a release party for the album at Harbor NYC, where I invited key partners to celebrate alongside the artist and played a pivotal role in curating an exceptional fan experience during a peak moment of the album's rollout.
INSTAGRAM FILTER + WHEATPASTING CONCEPTS
To maintain visibility after the album's release, I led the creative direction for Instagram filters and wheatpasting posters featuring QR codes to uniquely promote the album's focus track, "8." I worked closely with a design team and remained in direct contact with the artist throughout the process to ensure the vision was executed seamlessly.
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