To celebrate the 20th anniversary of Christina Aguilera's iconic Stripped album and SexyHair's 25th anniversary, I developed a strategic brand partnership that seamlessly honors both milestones.

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​The strategy leveraged influencers to create original content featuring SexyHair products, recreating Christina Aguilera's most iconic looks throughout her career. It also included custom packaging, targeted social media ads, press releases, and additional promotional efforts.