A$AP
FERG
DAROLD
MARKETING ROLLOUT
Developed the marketing strategy for DAROLD, FERG’s latest album, deeply incorporating his passion for music and storytelling, with a focus on his family's history and Harlem roots. Designed and executed campaigns that highlighted the powerful narrative behind the album, seamlessly blending his personal journey with his artistry.
The marketing rollout also featured the paintings FERG created specifically for the album, creating a unique connection between his music and visual art. This approach amplified the album's storytelling and resonated with fans on a deeper level, driving the success of key singles and engaging audiences with both his music and cultural heritage.
AIME LEON DORE
CAMPAIGN
Worked with Aimé Leon Dore to cast A$AP Ferg in their iconic "The World's Borough" photoshoot, ahead of his upcoming album drop. The collection features boxy chore leather jackets, bomber jackets, relaxed double-breasted suiting, and New Balance collaborations, all captured in an inclusive lookbook that celebrates New York City's diverse communities. Ferg joined a dynamic group of models to embody the collection's bold, eclectic spirit.
"FRENCH TIPS"
NAIL SALON
ACTIVATION
For Ferg's latest single from DAROLD, "French Tips" featuring Coco Jones, we took over The Beauty Cave salon in Harlem, where Ferg treated customers to free manicures. I filmed and edited a recap video that was shared with news outlets and social media platforms to promote both the song and the activation. The campaign was also featured on Snapchat's Creator Spotlight series.